About Mr. Chen Yao, the vice-director of tourism development committee in Hainan

Mr. Chen Yao is the vice-director of the Hainan Tourism Development Committee, vice-president of the China tourism marketing expert committee, China regional Science association for regional, tourism development, Distinguished invited professor of Tourism College at Hainan University, adjunct researcher of Tourism School at Shanghai Normal University etc.

Since 1993, he directed or participated the planning and realization of a series of important events and activities for the Hainan Tourism sector. He has successfully in expanding the Hainan international and national market such as in brand development for the tourism in Hainan such as health island, holiday island. He has also successfully directed the international tourism island planning. He has numerous innovative achievements in tourism planning and marketing.

He has visited Mallorca twice and had very good impression about the tourism development in Mallorca. He is very keen in promoting the cooperation between Hainan and Mallorca, and with Baleares, Spain in general. There may be an opportunity that he can answer our questions in the conference  through internet in real time.

海南省旅游发展委员会副主任陈耀先生应大会邀请作专题视频讲演

海南省旅游发展委员会副主任陈耀先生应大会邀请将为本大会作专题视频讲演。他的专题讲话标题是：海南岛旅游国际化和海、马（海南和马略卡）旅游合作发展的 机会。
讲话的提要如下：
海南国际旅游岛建设是中国国家战略的内容，其核心是借助旅游改革创新试验，探索通过发展消费型产业推动区域科学、和谐、可持续发展的道路，探寻转变发展方 式的新模式。
海南国际旅游岛建设，国际化是方向和标准，旅游业是重要切入点。海南国际旅游岛建设的六大定位、整体目标以及海南发展现状和基础显示，作为新兴的发展中地 区，海南可以给包括外国旅游企业、机构在内的所有投资者和参与者提供重要的商机。
对外国尤其是西班牙旅游企业和机构，这些商机主要体现三大方面：对海南直接投资可以获得可观经济效益；同海南合作可以赢取对中国巨大市场的宣传效应；从旅 游、经济合作扩展到多方面交流，由此带来超越经济效益的回报。
专题视频讲演还会就海南岛同西班牙旅游合作提出建议。