Final  Program

March 28, 2010 Sunday 18:00 – 20:00 Conference registration in Tryp Bellver hotel lobby


9:30 - 10:00    Conference Opening
  The President of the Conference
  Rector of UIB, Vice-Rector of Guangzhou University
  Regional Director for Europe, UNWTO,  and Executive Secretary of    the UNWTO Education and Science Council
  Director of the Tourism Administration of Balearic Government
  Director of the Tourism School,  UIB
10:00 - 10:10    Director of the Tourism Administration of Balearic Government
10:10 - 10:20    Vice-Rector of Guangzhou University
 10:20 -10:30    Speech of the Chair of the steering committee Managing director of Cluster Balears.t Mr. Miguel Payeras: East and West: Tourism, China and Spain
10:30 - 11:00    Keynote lecture by Prof. Dr. Eduardo Fayos-Solà, Regional Director for Europe, UNWTO,  and Executive Secretary of the UNWTO Education and Science Council
11:00 - 11:30    Coffee break    Signing ceremony of the agreement between UIB and Guangzhou University
11:30 - 11:45    Ricardo Sagrera- Presentation of UIB  
11:45 - 14:00    Session 1.1 How Spain prepares the Chinese tourism booming I
•    Rosario  Andreu,    Inbound and outbound Chinese tourism: Opportunities and challenges for Spain
•    Guojun Zeng,  Expansion Strategies and Evolution Paths of Hotel Groups in China
•    Diego R. Medina-Muñoz, Tourist destination competitiveness: An approach to identify collaborative strategic actions between China and Spain
•    Qing Yuan,     Experience and analysis about Chinese tourists in Balearic Islands
•    Jordi Tresserras,  Chinese Tourists and Cultural Tourism in Catalonia, Spain
            Session 1.2 Analysis on regional tourism in China and Spain
•    Qing Peng, Growth Path of Family Inns in China: Case Study on the World Heritage Lijiang Old Town
•    Xiao Xing, Tourism Exploitation in Special Urban Community
•    Marco A. Robledo, Residential Tourism in The Balearic Islands: An Analysis
14:00 - 15:00    Lunch
15:00 - 17:00    Session 1.3 Marketing on web for tourism and hospitality
•    Roger Andrews, Towards an Intercultural Web Design in Tourist Web Sites
•    Enric López, New Online Tools for Tourist Destination Marketing - The Experiential Web
                            Session 1.4 : Special topics in tourism development I
•    Juan Palop, Tourist City vs. Tourist Resort
•    Ana Isabel Mesía,    Tourism in the Historical Cities
•    Fang  Zhongquan,    Cooperation in Joint International Tourism Schools— A Case Study
•    Margarita Payeras,    Analysis of the Yacht Charter Industry in The Balearic Islands
•    Simone Novello,    Determinants of tourism loyalty in Santiago de Compostela, Spain
18:00     Conference Reception  at the lobby of the Hotel Management School.
20:00    Conference Reception Dinner (Gran Casino Mallorca, please take your passport or DNI with you)
19:45 Bus departs from Hotel Tryp Bosque, 19:50 from Hotel Tryp Bellver 

       
Time    Presentations
9:00 - 10:20    Presentation from institution, enterprises in tourism sector    
           Session 2.1 How Spain prepares the Chinese tourism booming II: the industrial answer
•    Pedro Oliver (Imtur) : Preparing Palma for the Chinese market    
•    Vanessa Mojarro Bosch (turisTEC):  We are working for the future of tourism
•    Luis del Olmo  (Sol Meliá): Sol Melia in China : Today and Tomorrow
•    Álvaro Middelmann Blome  (Air Berlín)    : Presentation of Air Berlín
•    Mª Dolores Ordóñez Martínez : The Playa de Palma Project
10:20 - 11:00    Special Invited Video Speech : Chen Yao (Vice director of the Hainan tourism development Committee, China)
11:00 - 11:30    Coffee break   
11:30-12:00    Session 2.2 Tourism administration in China
•    Wang Lin, On the Change of Government’s Role in the Development of Tourism Industry in China
•    Questions and answers: how a foreign company can open business in China?
12:00-12:45    Panel Session How to prepare the tourism booming in China
12:45 - 14:00    Session 2.3  Information technology for tourism
•   Javier Bustamante (SEGITTUR): La Innovación y el cambio global: Turismo y Tecnología hoy  - The innovation and global change: the tourism and the technology today
•    Antoni Bibiloni, A Tourist Contextual Information Management Platform – The Mashuptv Tourist Channel
•    Jaume Jaume, Dynamic Generation and Visualization of Customized Touristic Packages
    Session 2.4 Tourism development in the Chinese tropical Island Hainan
•    Francesc Sastre, Benchmarking  Analysis between  Balearic Islands and Hainan Island
•    Wang Lin,    How Space Launch Theme Park Will Influence Hainan Island Tourism
14:00 - 15:00    Lunch
15:00 - 17:00    Session 2.5 Eco-tourism, Environmental impacts of tourism
•    Zhang Meng, Initiatives for Urban-Ecotourism in Macau - A Case Study
•    Oscar Saenz de Miera, Tourism Activity and Air Pollution: the Case of tropospheric Ozone in Majorca
•    Mohcine Bakhat,      An estimation of tourism's potential contribution to diesel oil consumption
    Session 2.6  Special topics in tourism development II  
•    Pilar Taboada-de-Zúñiga,    Language Learning as a Resource For the Tourism. A Case Study Santiago of Compostela.
•    Miguel Calderón,     The Seasonality during the first stages of the Butler’s Model in Honduras
•    Diego R. Medina-Muñoz,    International Health Tourism: A benchmarking Analysis of Major Asian Destinations  
•    Vicente Ramos, The demand analysis of China Outbournd Tourism - Thailand Case Study     
20:00    Conference Dinner
Location: Arroceria Sa Cranca, Paseo Marítimo, 13     

9:00 - 18:30    Professional Tour
Visit: Headquarter of Globalia, Golf Field at Son Antem, Valldemossa – Portals Nous , etc.
18:30    Conference closing – Castillo Bellver - the city Castle Bellver.

Address of conference location: Escola d'Hoteleria de les Illes Balears
Edificio Arxiduc Lluís Salvador • Cra. Valldemossa, km 7,5 • 07122 Palma Tel.: 971 172 626 / 971 172 608

Notes: if you do not stay in the conference hotels but want to take the bus to UIB, please make sure that you send a mail to reg2010@ictchs.org